Red Thread Advisory works with founder-led tech, AI, data and iGaming businesses at £5m–£100m ARR. The work is finding where the thread between strategy and operating reality has come apart and weaving it back together.
How I work →When the thread is present, a business compounds. When it's lost, the gap between intention and reality quietly widens.
The gap shows up differently in every business. A commercial team closing deals the positioning no longer supports. A product roadmap that reflects a strategy the leadership quietly moved on from six months ago. A founder who can feel something pulling apart but can't yet name what it is.
What's underneath is usually the same thing. The logic that should connect vision to execution has come apart somewhere. Nobody stopped caring. The thread just got harder to follow as the business got bigger.
That's the work. Finding where it came apart, naming what it's costing, and putting it back together.
The right starting point depends on where you are. The best way to find out is a conversation.
Get in touch →