Red Thread Advisory works with founder-led tech, AI, data and iGaming businesses at £5m–£100m ARR. The work is finding where the thread between strategy and operating reality has come apart and weaving it back together.
How I work →The distance between what a business intends and what it actually does tends to grow with scale. Without the visibility and the discipline to hold the thread, that gap widens quietly — until it becomes expensive.
It runs three layers deep. What the strategy says — the plan, the narrative, the direction agreed in the room. What the operating week actually backs — where exec time goes, where the budget flows, where the next ten hires sit. And what the team genuinely believes, privately.
A coherent business has all three aligned. A scaling business almost always develops a gap between them. The work is finding which gap exists and weaving it back together.
Most engagements start with a single conversation. Sixty minutes. Written diagnosis delivered the next morning.
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