I'm Jean-Luc Ferrière. I grew up in South Africa, built my career across three countries, and have spent twenty-five years inside scaling tech, AI, data and iGaming businesses. Along the way I've held CCO, COO and MD roles — from early-stage companies finding their feet through to large corporates navigating real complexity.
What's driven me throughout is building. Not just businesses, but the processes, teams and environments that let people do their best work. Getting that right — creating the conditions for sustained high performance — is what I find genuinely interesting, and what I've kept coming back to regardless of the role or the sector.
It's also what gave me a clear view of where things tend to go wrong.
Growth is supposed to make things clearer. Often it does the opposite. The vision is generally clear enough at the top. The ambition is real. But somewhere between strategy and execution, the thread tends to get harder to follow. Positioning and pricing drift apart. People planning falls behind the growth curve. Boards that could once track the story from vision to delivery find themselves focusing more closely on the numbers — not because the numbers are the point, but because the connecting logic has become harder to see.
That gap — between what a business intends, what the operating week focuses on, and what the team genuinely believes — is what I've spent twenty-five years learning to find and close. Across early-stage businesses, scale-ups and large corporates in iGaming, AI and tech.
Red Thread Advisory is where that work has landed.